Responding to this necessity, we introduce Girls* in the Middle (#GIM), focusing specifically on individuals navigating the midpoint of their creative journeys.

We designed a series of interactive masterclasses led by accomplished GIM in the creative field, covering four key areas: Skill Stacking: Enhancing creative practice Self-Promotion & Branding: Overcoming visibility fears and client acquisition, Production, Entrepreneurship and Finances.

These sessions were led by Jade Keshia Gordon, Delenn Vaughan, Lash Asolo, and Abi Mohamed.

We aimed to create a ripple effect of empowerment that extends beyond conventional settings. Through networking events and collaborative projects, we aim to provide practical strategies to propel women's careers forward, enabling them to transition into executive positions in their respective industries.

As creative director of this project I was involved in the entire branding of this process from the concept of the project all the WAY TO execution.