FOR THE HOME-ENTERTAINMENT RELEASE OF SPIDER-MAN: ACROSS THE SPIDER-VERSE, TAKE MORE PHOTOS WAS BRIEFED BY SONY PICTURES TO CREATE INNOVATIVE CONTENT IDEAS AND AN ACTIVATION WHICH SPEAKS TO THE KEY AUDIENCE OF THE FILM AND HAS THE POTENTIAL TO TAKE ON A LIFE OF ITS OWN, GROWING AND SETTING A TREND ORGANICALLY. THE GOAL BEING TO HELP SUSTAIN, ENGAGE THE MOMENT OF THE FILM AND INSPIRE CONTENT CREATORS TO CREATE TALK-ABLE MOMENTS THROUGH SOCIAL MEDIA.